Paradigm Shift in Advertising

The hipster intellectual of the 1960s, Marshall McLuhan, had a wealth of opinions about media and advertising, so much so that his famous phrase, "the medium is the message," became the buzzwords for a generation of great advertising companies through the latter half of the 20th century.

McLuhan also once opined, "Advertising is an environmental striptease for a world of abundance."

If he's right, and he probably is, 21st century advertising is already proving to be a show Cirque du Soleil would be hard-pressed to replicate. With the merging of the technologies of radio, print, TV, the internet, mobile devices and social media, it's of paramount importance today to not only get the message right, but the media as well.

To do so, most companies look for an established Advertising Agency with a track record of successful campaigns, an edgy dynamic and useful understanding of all media technologies.

A print ad in a local newspaper or a radio drive time spot just doesn't cut it anymore, now that people's attention is being diverted not only by television, but by catchy internet sites and messaging through Facebook, Twitter and other social media.

That's why it's important for businesses to seek out not only the best and the brightest, but an agency that "gets it," or, as That! Advertising Agency puts it, one which "gets THAT!"

A continuing shift from the traditional to digital advertising creates an environment perfectly suited to this company, experts not only in creative and placement, but also in the fields of marketing, public relations, design and all of the new media, from the social networks to targeted, trackable internet campaigns.

Today's ad agency has to have focus and vision, plus a background in traditional print, TV and radio with a bent toward the wireless, digitized future.

Cable or Satellite, Which is the Better Deal?

Since the change over to Digital signals for all broadcast channels, you may have noticed the difference, even if you are a cable subscriber. The picture often freezes or jumps or melts down into what I call, "Impressionist TV," of which Monet, Chagal and contemporary painter, Leroy Neiman, would be proud to show in their homes. But in your home, a jumpy or frozen picture is annoying and unwanted, and when the cable goes down, it all goes, so is there an alternative?

To a large degree, viewers of satellite or Direct TV report many fewer problems than cable viewers, and there are other advantages, regardless of which satellite service you enjoy. The value proposition from satellite DirectTV is that you receive more channels for a lower price and you can also choose movie or sports programming that suits your lifestyle within a variety of affordable plans.

Cable, for what it's worth, seems only interested in getting the maximum amount of money from subscribers. There are few tiered offerings of any value, because most of them start with the "standard" 100 or so channels for a high price and nothing below it of comparable quality.

Directv via satellite offers more choice, better value, and, in the end, a more reliable picture, without the stalls, freezes and jumpiness that is now becoming pandemic among cable and former analog viewers. If you want to enjoy your home theater or large screen TV, satellite is quickly becoming the choice.